POS data can take the supplier-distributor relationship to the next level by providing a solid foundation for tackling the right markets, increasing operational efficiencies and improving the allocation of sales and marketing resources.
Whether you are collecting POS data today or considering a program, our POS Management System will take you to the next level of customer, product and market insights. Our program will help you to identify threats and opportunities in the data set so that you can work with your RSMs and your distributors to take action on each situation the data uncovers.
All of our systems are “turn key” and “distributor friendly” so that both you and your distributors benefit.
Your distributors will send their POS data via API, flat file or other means in real time or on a scheduled time iteration and in their preferred format.
Specific to POS Systems
Interlynx will take the raw data, fix, format and associate each SKU with the manufacturer’s product family structure. Next, we will market research each company and append and enrich the data set with SIC, NAICS, website, and other details that will help you to gain incredible insights on your distributors customers and their sales mix.
The entire process will be captured in a suite of reports that identify underlying threats and opportunities in the data that will help both the manufacturer and distributor to work better together.
If you are an AHTD member, you also will have access to our benchmarking report suite. Click here for more information: AHTD Reverse POS
Identify and track underperforming customers and markets.
Identify & measure “cross-sell” opportunities by market and customer.
Identify underlying risks and trends by market and product line.
Benchmark distributor performance & market penetration levels.
Plan and execute better with distributors on target account activity and new product sales.
Manage information to calculate compensation, special pricing and rebates.