Unfortunately, for many distributors, sending their POS data to their suppliers is a “one way street”. They get very little or nothing back in return for sending in the data. That is why Interlynx created a POS program for distributors. Distributors can send the data set to Interlynx, and we will create incredible and insightful interpretation of the data based upon markets (SIC or NAICS), sales territories, supplier or product families.
Distributors normally have all sorts of customer data, but they don’t have an easy way to organize and make it usable. Our program solves that problem. Distributors send us their POS data, and Interlynx will do the rest:
Our program is “Turn Key” so IT and administration effort is minimal!
Identify and track underperforming customers and markets.
Identify & measure “cross-sell” opportunities by market and customer.
Identify underlying risks and trends by supplier, market and product line.
Benchmark salesperson and branch performance & market penetration levels.
Plan and execute better on target account activity and other opportunities.
Provide data to their suppliers to assure their business is protected.