Interlynx provides a centralized Source Scorecard within the Interlynx Sales Lead Management System for distributors, consolidating every lead source into a single reporting environment.

By aggregating manufacturer-generated, supplier-generated, and distributor-generated leads, the Source Scorecard provides clear visibility into lead source performance and sales results.

Key insights include:
• A consolidated view of lead sources, including Interlynx Supplier Generated Leads, Non-Interlynx Supplier Leads, and Distributor-Generated Leads.
• Visibility into lead volume, response times, feedback rates, lead quality, opportunities, and conversion rates by source.
• Measurement of quotes, orders, order values, and lead source effectiveness to identify the highest-performing lead sources.
• Identification of lead sources that are not currently being captured, helping improve lead collection and maximize sales opportunities.

Interlynx aggregates and organizes leads received from manufacturer portals, supplier portals, web forms, spreadsheets, emails, and distributor marketing initiatives into a standardized reporting environment that improves lead visibility and source performance measurement.

This capability gives distributors a practical and repeatable way to measure the effectiveness of every lead source, identify missing lead sources, improve lead management performance, and make more informed sales and marketing decisions.