The Source Scorecard within the Interlynx Sales Lead Management System provides insight into lead sources, allowing performance to be evaluated across recurring and non-recurring programs.

Interlynx analyzes lead activity by source so performance can be viewed beyond volume alone. This makes it easier to compare recurring sources such as websites and inbound programs with non-recurring sources like trade shows and events using consistent performance signals.

Within the Sales Lead Management dashboard, the Source Scorecard presents a focused view of lead source performance, making trends, outcomes, and overall effectiveness easier to assess over time.

Key insights include:
• Lead volume and order activity by source, including associated order value.
• Performance trends over time, with clear comparison between recurring and non-recurring sources.
• Long-term performance visibility for trade shows, events, and other one-time programs.

Interlynx also incorporates other known lead sources into the scorecard, supporting broader coverage, improved lead capture, and clearer insight into how opportunities enter the organization.

This capability gives manufacturers and reps a clear, consistent way to understand lead source performance, helping align investment, attention, and strategy with measurable results.