Sales Lead Management for Manufacturers – Sale Rep Scorecard

The Sales Rep Scorecard gives manufacturers a clear view into how effectively every sales representative — direct or rep firm — is managing the leads you send them. It brings transparency, accountability, and confidence that follow-up is happening with the speed and quality your customers expect.

By analyzing each lead processed through Interlynx, the scorecard highlights where follow-up is strong, where delays occur, and how consistently reps provide accurate, actionable feedback.

In the Sales Reps tab of your Interlynx Lead Management dashboard, you’ll find a scorecard for each rep showing total leads assigned, contact activity, posting times, feedback quality, conversion results, and customer outcomes — all in a clean, easy-to-read format.

The report goes beyond lead totals to show true execution quality. With visibility into contact rates, follow-up speed, feedback accuracy, and order activity, manufacturers can quickly identify strong performers and pinpoint areas needing improvement.

Key metrics include:
• Contact activity: How often outreach was attempted and recorded.
• Time to open: Average speed of first response.
• Feedback quality: Green/yellow/red indicators based on completeness.
• Order activity: Leads that resulted in sales.

The scorecard provides both summary data and record-level detail, giving you a high-level snapshot along with full visibility into individual outcomes. This allows manufacturers to monitor execution, coach reps effectively, and ensure follow-up meets expectations.

The Sales Rep Scorecard is a straightforward, data-driven way to track performance, strengthen accountability, and ensure every lead receives timely, high-quality attention.