The New Accounts Report gives manufacturers and reps a clear view into distributor-driven growth — revealing exactly where new customers are being acquired across your channel.

By analyzing first-time buyers over the past 12 months, this report helps you identify which distributors are generating organic growth, which markets are expanding, and where new relationships are forming.

When you open the Threats & Opportunities section of your Interlynx Point-of-Sale dashboard, you’ll find the dedicated New Accounts tab. Here, you can instantly see every customer that has appeared in your sales data for the first time within the most recent 12-month period — complete with distributor name, customer name, and first purchase date.

The New Accounts Report moves beyond simple sales totals to show true business acquisition. With side-by-side visibility into new, lost, and declining accounts, manufacturers can quickly understand whether distributors are growing their footprint or relying on their existing customer base.

Key metrics include:
• New customers acquired: Every end-user appearing for the first time in the rolling 12-month window.
• Distributor source: Which distributor originated the new relationship and when.
• Sales volume: Current and total sales for each new account since inception.
• Comparative performance: Distributors ranked by total new accounts and contribution to growth.

At the top of the report, data is displayed in both summary and list views — providing an immediate snapshot of market expansion alongside detailed customer-level records. The List View brings all new, lost, and at-risk accounts together in one unified report, giving teams a single source of truth for opportunity tracking.

For deeper insight, distributors can use this data to analyze trends in customer acquisition, regional penetration, and sales activation timelines — helping manufacturers and reps turn point-of-sale data into measurable growth strategies.

With the New Accounts Report, Interlynx delivers clear visibility into organic channel growth.

It’s a simple, powerful way to measure distributor performance, validate sales efforts, and strengthen collaboration across your network.