Manufacturers often struggle to evaluate and manage the performance of their sales reps, whether they’re Direct Employees or Manufacturers’ Reps. That’s why Interlynx developed the Sales Rep Scorecard .

This powerful report provides a comprehensive, data-driven view of how each rep is performing in the field, allowing you to make smarter decisions about resource deployment and sales strategy.

Key Metrics We Track
The dashboard begins with a list view showing each Sales Rep or Manufacturers’ Rep, along with key performance indicators such as:

- Number of distributors each rep is working with
- Data quality metrics
- 12-month sales, current month sales, and 3-month average
- Growth rate and gap analysis (3-month vs. 12-month average)
- Total and key customer counts
- Customer dependency, how reliant the rep is on a small group of accounts
- New and lost customers in the last 12 months, with sales impact
- New product sales
- Resell activity (distributors selling to other distributors)
- Target account performance and sales contribution

You can also drill **down to line-item details**, including the specific customers, the distributors serving them, and a full breakdown of sales by time period, helping you uncover exactly what’s driving each rep’s numbers.

The Sales Rep Scorecard Report empowers manufacturers to compare and benchmark Sales Rep performance across key metrics. This level of insight is essential for guiding strategic conversations, identifying growth opportunities, and aligning on mutual goals.

By understanding each Sales Rep’s level of engagement and actual results, manufacturers can focus their support where it will have the greatest impact, whether through targeted sales initiatives, inventory planning, or marketing efforts.

Ultimately, this report transforms raw POS data into clear, actionable insights. It’s a powerful tool for growing distributor mindshare, strengthening partnerships, and driving sustained business results.