Manufacturers are constantly competing for distributor “mindshare.” Winning that mindshare isn’t just about having a great product, it requires consistent engagement, reliable support, and clear visibility into performance.

That’s where the Interlynx POS system makes a difference. It captures distributor sales to end customers and sends that data back to manufacturers, providing real-time insights that enable smarter decision-making and better alignment between both parties.

To take this a step further, we’ve introduced the Distributor Scorecard Report, a concise, high-impact tool designed to evaluate distributor performance and commitment. With this report, manufacturers can easily identify who’s fully engaged, where additional support may be needed, and how to prioritize efforts for maximum return.

Key Metrics We Track

- Data Quality: Percent of sales linked to identifiable customers.
- Sales Trends: 12-month total, current month, 3 and 12-month averages, and growth trends.
- Customer Base: Total vs. key customers, customer dependency, new/lost accounts.
- Product Focus: Sales of new products and resale activity.
- Target Account Progress: Number of targets and sales to them.

The Distributor Scorecard Report empowers manufacturers to compare and benchmark distributor performance across key metrics. This level of insight is essential for guiding strategic conversations, identifying growth opportunities, and aligning on mutual goals.

By understanding each distributor’s level of engagement and actual results, manufacturers can focus their support where it will have the greatest impact, whether through targeted sales initiatives, inventory planning, or co-branded marketing efforts.

Ultimately, this report transforms raw POS data into clear, actionable insights. It’s a powerful tool for growing distributor mindshare, strengthening partnerships, and driving sustained business results.