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How does Lynx Trakker™ work?
Lynx Trakker™ links companies, distributors and customers together. Distributors are linked to a customer on the system making it clear whether an account is covered or not. The distributor is asked to self report on selling activity in a simple “point & click” update process. Each update takes seconds to record and the data is organized so that it can be easily assimilated and interpreted by the company.
How is the customer linked to a distributor using Lynx Trakker™?
Customer data is populated into a database. Distributor sales professionals can search the database, identify accounts and “tag” them as their own. The system captures this relationship. Distributor sales professionals must then update their activity on these accounts regularly – usually monthly.
How does the search process work?
A distributor can be authorized by geography and industry classification. Therefore, when distributor personnel search on the database, they will only be able to view and “tag” those accounts for which they are authorized. Searches can be made by variables such as city, industry classification, company name, etc.
How does the activity posting process work?
Once a customer is “tagged”, the distributor sales professional is asked to update the system monthly. They log onto the system and click on all sales activity (items such as visit, quote made etc) that may have taken place in that month. Each record takes seconds to update.
What if the distributor forgets to update?
It is difficult to forget to update activity because of Lynx Trakker’s™ follow up system. Any system user with tagged accounts will be reminded to update by email. The email will directly link the system user to the site for an update. Distributor’s that do not update are easily identified and intervention steps can be taken to improve compliance.
My distributor will have both target accounts they are pursuing as well as established customers they will want to protect. How does the program deal with them?
During the tagging process, the system user indicates if it is an existing account or not. Either way, a distributor is expected to update activity regularly to assure the account is being adequately serviced.
How does Lynx Trakker™ deal with channel conflict?
Lynx Trakker™ confronts channel conflict directly because distributors are clearly linked to customers. Conflicts are brought to the surface rather than becoming a negative undercurrent in the distribution network that never gets resolved. Interlynx Systems can help clients to establish operating guidelines for channel conflict resolution through our Lynx Builder™ Process.
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