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What are the benefits of Lynx Trakker™ to companies that use it?
Companies using Lynx Trakker™ are able to measure market share, market coverage, market strengths & weaknesses, and sales activity. The system also drives a uniform approach to the market that can survive changes in account management and distribution representation.
How can the system measure market coverage & share?
Because the system includes a finite list of customers, % of market covered can quickly be determined by taking the number of accounts that are being tracked and divide it by the number of total accounts available. If markets are not being covered, an objective dialog can take place with your existing distributor partner to improve it.
How can the program help to measure market strengths & weakness?
Data can be sorted by geography or industry classification, revealing where the company and competition are particularly strong or vulnerable. Through this process, a company may discover a particular market they are losing share in or even find market strengths that are under tapped.
How does Lynx Trakker™ help drive revenue and focus?
Distributors report and update on quotation & sales activity at the customer level. This information is easily compiled helping the company to identify revenue opportunities and bring closure on outstanding quotes. At the end of the month, you will be armed with useful reports that will drive focus on customer opportunities. Users will also quickly assess market coverage needs and take action to improve them.
How can Lynx Trakker™ improve international sales performance?
Lynx Trakker™ helps companies become more globally aware. They can measure market strength & weakness and better understand local dynamics such as competition and market potential. And because it is web based, the system is globally accessible 24/7 anywhere in the world.
Why does Lynx Trakker™ drive long term market share growth?
The system drives both new account focus as well as coverage of existing base through regular contact by the distributor. If the account is assigned to the distributor, a cycle of regular interaction ensues, driving focus that normally may not occur. Companies using Lynx Trakker™ are able to focus strategically and carry out their long term plans more effectively.
How does Lynx Trakker™ drive “pull” promotions vs. the traditional inventory “push”?
Pull promotions–driving sales activity between distributor and customer- are possible using Lynx Trakker™. Lynx Trakker™ allows the company to drive incentives at the customer level because it tracks activity between distributor and customer – “pulling” the business through the distributor network. Traditional month end inventory pushes that erode margins and push revenue problems to a later date are eliminated.
What types of pull promotions can be implemented using Lynx Trakker™?
Promotions can be launched to attack a certain competitor, focus on a key market, or even to drive focus on a customer with multiple locations. Programs can be “pre-approved” so that distributors have the latitude to make decisions without checking in with the company. Finally, Lynx Trakker™ Plus has a module designed to motivate distributor sales teams directly through an online point system & web store, reducing the need for margin eroding price promotions.
What are the benefits for a distributor to use Lynx Trakker™?
First, it allows for account protection. Once a link is established through the tagging process, the company recognizes that distributor as the manager of the customer relationship. As long as they regularly update, they are protected. Distributors also benefit because territory decisions can be made more objectively based on data rather than short term, subjective impulses. Finally, the distributors benefit from a robust lead generation program that can truly assist in uncovering market opportunities.
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